Locality recognizes that the majority of Web sites created by national chains and pure Internet e-tailors are strategically positioned to put the small business owner out of operation. Locality's research conclusively demonstrates that the average small business owner is deeply concerned about the potential threats of the Internet. Unfortunately, these same small business owners are also confused about the time, money and hardware necessary to establish their own Internet strategies. Locality helps "level the playing field" by providing small businesses with the electronic tools necessary to compete.The playing field is leveled through a business-oriented portal established specifically for business-to-business and business-to-consumer interaction within local communities yet accessible anywhere in the world. Value is delivered to three different market levels: consumers, small business subscribers and extranet partners.

Consumers are attracted to a local community site and services such as a merchant directory, online coupons and community-specific content. Locality is the premier venue when there is a need for information that is truly local in nature.

Small business subscribers are able to access these online consumers, as well as other small business subscribers in order to communicate, share ideas, generate leads/referrals, advertise, bid in auctions, conduct transactions, and manage their businesses. With a subscription to the site, a small business owner also receives Intranet services and is aggregated into industry-specific vertical communities. These vertical communities represent a unique knowledge base with the potential for increased purchasing power. This exposure to customers, coupled with the availability of electronic business tools, enable a small business to significantly increase its competitive position.

Extranet partners can tap into the vertical communities, selling to previously unprofitable customers that, due to aggregation, have become a powerful, new market segment.